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Sports Illustrated Golf Group, which annually reaches more than 12.5 million players, has agreed to a two-year deal to be the World Am’s title sponsor. SI Golf Group’s presence will bring national exposure to the tournament and should enhance the experience for players. |
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| Atlanta is home to the South’s highest concentration of avid golfers and it’s a market with untapped potential for the Myrtle Beach area. The announcement of Spirit Airlines’ daily, non-stop service from Atlanta to Myrtle Beach could help fulfill that potential and area tee sheets. |
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| The National Golf Foundation conducted a pair of surveys to determine where Myrtle Beach stands in comparison to other destinations and to gauge the mood of the golf traveling public in 2010. The results were at times sobering but the survey revealed considerable opportunity for Myrtle Beach in the coming years. |
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| Take a look back at the comprehensive marketing plan Golf Holiday implemented in Chicago to support the launch of Spirit’s direct air service from O’Hare to Myrtle Beach. The campaign, among other things, increased Windy City website traffic by 46 percent. |
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| Finding and keeping sponsors in the current economic environment isn’t easy, but MBGH just renewed an agreement with one of America’s most respected names. The deal will increase the MBGH marketing budget by more than six figures annually. |
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| There is little television exposure, the golfers aren’t professionals or highly ranked amateurs, and they don’t play for prize money. But 1,000s of players flock to the area every year to play in an assortment of amateur events that only Myrtle Beach is capable of hosting. |
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| The Grand Strand attracts golfers from all walks of life, and we want to share the stories of the people who help make Myrtle Beach golf’s most popular destination. In our initial Golfer Spotlight, meet Maggie Collins, a Greensboro, N.C., native and World Amateur participant with an inspiring story and a great attitude. |
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| Golf pro, golf packager, radio show host and blogger. Those are just a few of the hats the most versatile man in Myrtle Beach golf, Bob Seganti, wears. Enjoy a Golf Town Times Q&A with Seganti. |
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